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How To Create A Digital Marketing Strategy

How to create a digital marketing strategy

Strategize digital marketing

A digital marketing strategy helps your organization achieve specific marketing goals using a number of different channels, including paid, earned, and owned media. When planning a vacation, you likely create a schedule to ensure that you get the most out of your time and budget.

In Just a Few Steps, You Can Create Your Digital Marketing Strategy:

Make a plan. Decide on your goals

A business sets goals to achieve over a certain period of time. Goals, in general, represent a company’s overall purpose and set an end goal for employees to strive for. Business goals do not have to be specific or have clearly defined actions.

SMART goals are specific business objectives that directly contribute to your overarching business goals. Your digital marketing activities should be based on these goals. SMART goals must include the following:

Specific: If a goal isn’t specific, it is unlikely to be achieved. When was the last time “I will lose weight this year” worked as a New Year’s resolution? Rather than saying “I’m going to join the gym near my work and go twice a week to do a healthy balance of cardio and weights”, say “I’m going to join the gym near my work.”. It’s more specific, so it’s more tangible.

You need to know if you’re reaching your goal or not – it’s that simple. With the right digital marketing tools and knowledge, you’ll have data coming out of your ears – you lucky things – so measurement should be no problem.

Setting achievable goals is a good idea. To balance optimism and enthusiasm. An optimistic approach to realism with enthusiasm and optimism. All too often, marketing managers are asked to set targets, and the temptation to tell their bosses what they want to hear is overwhelming. This is realism – they’re likely basing their decisions off of growth plans about what you and your marketing team can deliver, so set achievable goals.

SMART goals must be relevant to your overall business goals and, in this case, your digital marketing strategy. Can you improve the following areas of your business in order to meet your goals? Growing revenue by 20 per cent is a more relevant goal than increasing Twitter followers by 50 per cent.

Setting SMART goals with a time limit will help you benchmark your progress during a campaign or project, and it will also give you the chance to review and reflect on these goals moving forward.

Are you looking for more ways to impress your boss? For this tried-and-true strategy for measuring digital marketing results, get in touch with us.

Buyer Personas: Knowing the different motivations and purchasing Habits

Sixty-one per cent of internet users worldwide research products online and are 57% of the way through making a purchase decision before engaging a sales representative. The fact that customers choose how they engage with your sales and marketing implies that you need to discover and apply customer insight. You can gain these insights by creating buyer personas.

Due to the fact that customers are choosing how they engage with your sales and marketing, you need to discover and apply customer insight. By creating buyer personas, you can gain these insights.

Frequently, users want to be educated and informed. Your site should feel like it was created just for them. Prospects think:

If you don’t tell me what I need to know and help me find the right option at every stage of my buying decision, I will go somewhere else.

Understanding your buyers’ goals, needs, and objections is crucial.

We will show you why buyer personas are essential for generating better quality leads and customers in this article.

Basically, buyer personas represent the type of buyer you have identified as having a particular interest in your business or product.  

Demographics do not define buyer personas.

Personas provide insight into how buyers buy and how you can reach this type of buyer with relevant, timely information.

You can no longer rely on internal stakeholders’ opinions about what needs to be communicated to buyers without first knowing if it resonates with them.

Buyer personas help you understand what your customers need and want. This allows them to appeal to those specific desires more effectively.

Lead generation relies on marketing tailored to the right audience, and buyer personas are a crucial part of this.

Buyer personas can be used to revitalise existing products as well as to identify problems and challenges in the marketplace that are not being adequately addressed.

  • Improve your ability to attract and retain high-quality customers.

  • Customer personas are tools you can use to engage with your customers.

  • By creating buyer personas, you become a better and more effective marketer.

  • You focus on what the user needs with user-driven design.

Market segmentation relies heavily on buyer personas. You can segment your customers into different groups using them.

It is important to know the different motivations and purchasing habits of your customers so you can target them appropriately.

Want to know what else you can do? Get in touch with us with this tried and tested strategy for measuring digital marketing results.


Digital Sales Funnel: Visual Representation of the Customer Journey

A Marketing Funnel analyzes the entire buyer journey. It is not until the very last stage (if our product is still under consideration) that a potential buyer becomes a customer. Therefore, a paternal buyer is not the same as your customer.

As customers are purchasing services or products, companies lead them through a sales funnel. As an analogy, the funnel represents the fact that a large number of potential customers may begin at the top of the sales process, but only a small proportion of them make a purchase.

There are several steps in a sales funnel, depending on the model. A prospect’s commitment to the purchase goal deepens as they progress through the funnel. Businesses, whether online or conventional, use this model to guide their marketing efforts in each stage of the marketing funnel.

There are four basic stages in a typical marketing funnel inherited from the AIDA model:

  • Awareness – Consumers Become Aware Of A Category, Product, Or Brand (Usually Through Advertising)

  • Interest – Learn about the benefits of the brand and how the brand fits with the consumer’s lifestyle

  • Decision – Consumers Develop A Favorable Attitude Toward The Brand

  • Action – A Consumer Forms A Purchase Intention, Shops Around, Engages In A Trialie Or Makes A Purchase

What else can you do? For this tried-and-true strategy for measuring digital marketing results, get in touch with us.

Write content: Process of planning, writing and editing

It is important to note that there is a minimum of four distinct steps involved in the process of writing: prewriting, drafting, revising, and editing. Recursion is known as a recursive process. You might have to return to the prewriting step during revision to develop and expand your ideas.


Prewriting is anything you do before you write your draft. The process involves thinking, taking notes, talking to others, brainstorming, outlining, and gathering information (e.g., interviewing people, researching in the library, assessing data).

Though prewriting is the first step, generating ideas occurs throughout the writing process.


You organize your ideas into sentences and paragraphs when you draft. Your ideas must be fully explained and supported here. Also, you begin to connect your ideas here. You may have well thought out and well-planned ideas, but the process of putting them into words changes them. Your choice of words may evoke new ideas or implications.

At this point, don’t worry about spelling.

Writing this draft tends to be writer-centred: you are telling yourself what you know and think about the topic.


Documents that are revised are more likely to be effective. You think more deeply about your readers’ needs and expectations here. As a result, the document becomes more reader-centred. What level of support will each idea need to convince your readers? What terms should be defined for these readers? How effective is your organization? Are readers required to know X before they can understand Y?

At this point, you also refine your prose, making sure each sentence is as concise and accurate as possible. Explicitly and clearly connect ideas.


Grammar, mechanics, and spelling should all be checked. Before you print your document, you should spell-check it.

Don’t edit your writing until all the other steps in the writing process have been completed.

Digital Marketing Channels: Avenues through which you communicate with your target audience

Digital marketing has become an essential part of today’s online world. No matter your industry or company size, it’s one of the best ways to grow. To build your company and revenue, you will need the best digital marketing strategies.

Though, which strategies are most likely to be effective for your company and still relevant to consumers in the present?

See what the top digital marketing strategies will be in 2021 by viewing our breakdown.  To jump to each question, click the links below, or keep reading to see how digital marketing is carried out today.

  1. Search Engine Optimization(SEO)

  2. Par-Per-Click(PPC)

  3. Content marketing

  4. Email marketing

  5. Social media marketing(SMM)

  6. Voice SEO

  7. Video marketing

  8. Website


Analyze Results & KPIs: Track Your Process


Could you do anything else? Get in touch with us for this tried-and-true strategy for measuring digital marketing results.